WE LOVE-HONEY BABOR BEAUTY GROUP gives a new home to eleven bee colonies. In the Eifel, near the headquarters in Aachen, 400,000 bees have found a home. They now reside on what was once a serviceberry plantation. Over 15 years ago, the BABOR BEAUTY GROUP aimed to harvest a valuable raw material in the Eifel: serviceberries. Among all native fruits, serviceberries have the highest vitamin C content, making them a perfect active ingredient supplier for BABOR's expert skincare. Since serviceberries are rare, the plan was to protect the population and harvest the extracts from a plantation.Over the years, thanks to a collaboration with the Fraunhofer Institute, it became possible to extract the valuable ingredients in the lab using plant stem cell technology. As a result, the trees and their fruits were no longer needed as a raw material source. So, what happened to the serviceberry plantation? In 2020, the BABOR BEAUTY GROUP transformed it into a bio-reserve. Shortly after, the company turned it into a new home for eight bee colonies.Today, the bees are a visible symbol of sustainable cosmetic production that protects our planet's biodiversity. The bio-reserve is complemented by BABOR's own forest. On approximately 100,000 square meters, more trees are planted every year – eventually, there will be 30,000.With the construction of the new production facility in Weisweiler, the inspiring idea emerged to establish bee colonies there as well. This marks another powerful step by BABOR to protect biodiversity – while also strengthening team spirit. At the beehives, colleagues from various departments work together, learn from one another, and grow as a team. By August, 30,000 bees had moved into the BABOR BEE CAMPUS in three additional beehives.The bee colonies and the BABOR forest are small building blocks in the BABOR BEAUTY GROUP's sustainability strategy.