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Singles’ Day 2023 time to treat yourself Love is one of the strongest emotions a human can experience. It’s no wonder that movies, books, or friends love talking about their feelings. What we have to remember, however, is that love is also about loving yourself. We’re using Singles’ Day to deliberately focus the attention on your own self. And to make sure that you really feel good in your own skin, BABOR is also taking part in Singles’ Day this year. Let’s make time stand still together on November 11, 2023 with small yet highly impactful moments of relaxation.
What’s Singles’ Day all about? Ever heard about Singles’ Day before? It actually hasn’t been around that long in Germany. But that’s not going to stop us from taking part in it and consciously celebrating being single. But where exactly does this counterpart to Valentine’s Day come from? And what’s the original idea behind today’s international shopping event? Let us explain it all to you now.
Where does the largest online shopping event come from?
Singles’ Day, otherwise known as “Guanggun Jie,” is celebrated annually on the same day in November: In the 1990s, four young students chose November 11 as Bachelors’ Day. It originated in China, in the eastern city of Nanjing, where each number has a meaning all of its own: one symbolizes loneliness or being single, but it also stands as a symbol for the beginning. After completing their studies, the men used this symbolism to drive forth their tradition. It quickly caught on across the nation, with more and more groups of singles gathering on a regular basis to do more than just honor their lives as singles: For those on the constant search for love, it’s also a great opportunity to make new friends and find soul mates. Today is Singles’ Day in China: a huge, multimedia event whose festivities reached their climax on November 11, 2011. In 2009, retailer Alibaba made a unique shopping experience out of the day for the first time.
How is Singles’ Day celebrated in Germany?
The Chinese tradition quickly spread across national borders and came to Germany in 2016. It and Black Friday initially caused quite a commotion. But two years ago in 2020, Singles’ Day was able to gain ground here. Now the promo day is gaining in popularity. More and more German shops are inviting singles to come spoil themselves. Small and large businesses are taking part by offering a wide range of promotions, deals, and bargains. Me, myself, and I is the name of the game, and we too want to play our part towards helping you deeply relax. That’s how Singles’ Day can be deliberately used to help you get in touch with yourself. Turn this rapidly developing online shopping event into your November tradition.
The inside story behind Singles’ Day
After its success in China, the day for single women and men is now the world’s highest-grossing online shopping day. Singles’ Day has stripped Black Friday of its title with all its special offers and billion-dollar sales figures. Apart from consumerism, however, it’s all about giving yourself some attention. Our day-to-day lives get caught up in routines far too quickly. Practicing mindfulness is rarely done. That’s why it’s even more important to remember the key idea behind Singles’ Day and do some self-searching on November 11. A spa day spent alone or with friends would be great, don’t you think?
A strong passion for small moments of beauty: Singles’ Day with BABOR The way we look on the outside has an impact on how we feel mentally, and our mental strength can also influence our appearance. We seem more self-confident when we feel good all around. That is why it’s so important to pay attention to both our inner and outer selves, for example, through a well-balanced diet and the right exercise, but most importantly by spending time on yourself on a regular basis and on good skincare products. What could be better than our nourishing BABOR Ampoules. Its highly concentrated ingredients such as Vitamin C, niacinamide, or hyaluronic acid bolster your skin from the inside out. These quick treatments make your skin radiate instantly. Allow us to show you what BABOR has rolled up its sleeves for you on Singles’ Day? Keep reading!
Get ready for date night with BABOR
BABOR Ampoules are the perfect foundation for your evening make-up. Our decorative cosmetic products are the perfect symbiosis of enduring skincare and natural make-up:
  • Face: Concealer or foundation supply your skin with vitamins and moisture. Bronzer and blush give it a silky smooth sun-kissed look.
  • Eyes: Mascara, eyeshadow, or brow make-up highlight your natural appearance.
  • Lips: Hydrating mango butter or nourishing cherry seed oil cover your lips in brilliant colors.
Discover your home spa moments with BABOR
Singles’ Day may only happen once a year, but that’s not to say that you can’t turn home into a wellness oasis each and every day. Our luxurious BABOR Spa series spoils all your senses with nourishing active ingredients and soothing scents:
  • Our BABOR Energizer skincare products with plant-based taurines give your body a boost of energy. Body lotion, hand soap, or Feet Smoothing Balm provide relaxing and revitalizing moments.
  • BABOR Shaping skincare products are packed full of natural substances such as the active ingredient glaucine. A body oil, a peeling cream, or a gentle shower foam provide even and younger-looking skin.
Cherish yourself – with custom-fit BABOR product consultation
How well do you know your skin? Did you know that your skin is just as unique as your fingerprints? And that’s the reason why it needs skincare that’s precisely attuned to your needs. Use Singles’ Day to get better acquainted with your skin. We can help you with a digital product consultation or a soothing relaxation program. Make some time for our digital product consultant, for a one-on-one video chat analysis, or a professional treatment by a local BABOR Beauty Expert. Our Welcome Treatment , for example, invites you to take a 90-minute recovery break and let us analyze your skin and nourish it with gentle skincare products. Sit back, relax, and feel great!
Singles’ Day is on November 11. Many offers and promos await you. Even if you have 365 days to unwind and relax, you can take great pride in yourself and how self-sufficient you are on this day. Many retailers and shops attract visitors with material items. But we’d rather get you to focus on yourself and your mental well-being with active time to care for yourself. Check out our range and find the right products to brighten your unique complexion. Try one of our BABOR Sets or book a personal product consultation with our experts. The shopping event isn’t only for bachelors but also for everybody who truly wants to relish being alone. Spoil yourself with BABOR – on Singles’ Day on November 11!
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