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Singles’ Day, otherwise known as “Guanggun Jie,” is celebrated annually on the same day in November: In the 1990s, four young students chose November 11 as Bachelors’ Day. It originated in China, in the eastern city of Nanjing, where each number has a meaning all of its own: one symbolizes loneliness or being single, but it also stands as a symbol for the beginning. After completing their studies, the men used this symbolism to drive forth their tradition. It quickly caught on across the nation, with more and more groups of singles gathering on a regular basis to do more than just honor their lives as singles: For those on the constant search for love, it’s also a great opportunity to make new friends and find soul mates. Today is Singles’ Day in China: a huge, multimedia event whose festivities reached their climax on November 11, 2011. In 2009, retailer Alibaba made a unique shopping experience out of the day for the first time.How is Singles’ Day celebrated in Germany?
The Chinese tradition quickly spread across national borders and came to Germany in 2016. It and Black Friday initially caused quite a commotion. But two years ago in 2020, Singles’ Day was able to gain ground here. Now the promo day is gaining in popularity. More and more German shops are inviting singles to come spoil themselves. Small and large businesses are taking part by offering a wide range of promotions, deals, and bargains. Me, myself, and I is the name of the game, and we too want to play our part towards helping you deeply relax. That’s how Singles’ Day can be deliberately used to help you get in touch with yourself. Turn this rapidly developing online shopping event into your November tradition.The inside story behind Singles’ Day
After its success in China, the day for single women and men is now the world’s highest-grossing online shopping day. Singles’ Day has stripped Black Friday of its title with all its special offers and billion-dollar sales figures. Apart from consumerism, however, it’s all about giving yourself some attention. Our day-to-day lives get caught up in routines far too quickly. Practicing mindfulness is rarely done. That’s why it’s even more important to remember the key idea behind Singles’ Day and do some self-searching on November 11. A spa day spent alone or with friends would be great, don’t you think?
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BABOR Ampoules are the perfect foundation for your evening make-up. Our decorative cosmetic products are the perfect symbiosis of enduring skincare and natural make-up:
- Face: Concealer or foundation supply your skin with vitamins and moisture. Bronzer and blush give it a silky smooth sun-kissed look.
- Eyes: Mascara, eyeshadow, or brow make-up highlight your natural appearance.
- Lips: Hydrating mango butter or nourishing cherry seed oil cover your lips in brilliant colors.
Singles’ Day may only happen once a year, but that’s not to say that you can’t turn home into a wellness oasis each and every day. Our luxurious BABOR Spa series spoils all your senses with nourishing active ingredients and soothing scents:
- Our BABOR Energizer skincare products with plant-based taurines give your body a boost of energy. Body lotion, hand soap, or Feet Smoothing Balm provide relaxing and revitalizing moments.
- BABOR Shaping skincare products are packed full of natural substances such as the active ingredient glaucine. A body oil, a peeling cream, or a gentle shower foam provide even and younger-looking skin.
How well do you know your skin? Did you know that your skin is just as unique as your fingerprints? And that’s the reason why it needs skincare that’s precisely attuned to your needs. Use Singles’ Day to get better acquainted with your skin. We can help you with a digital product consultation or a soothing relaxation program. Make some time for our digital product consultant, for a one-on-one video chat analysis, or a professional treatment by a local BABOR Beauty Expert. Our Welcome Treatment , for example, invites you to take a 90-minute recovery break and let us analyze your skin and nourish it with gentle skincare products. Sit back, relax, and feel great!
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