WHAT IS BLACK FRIDAY? Black Friday started in the USA. America actually celebrates Thanksgiving on the fourth Thursday in November each year. It is a holiday where friends and family gather for a traditional meal, sit around the table to express their gratitude, and discuss their Christmas wishes. Over time, it has become customary to take a day off after Thanksgiving – on Black Friday – to enjoy a long weekend at home and get some early Christmas shopping done. Since the early 2000s, lots of special offers and discounts have been offered on this day, making Black Friday shopping especially lucrative.