Facial Exfoliant: Step by Step Facial cleansing. Apply the exfoliant to damp skin on your face, neck, and décolleté. Be careful to avoid the eye area and prevent particles from getting into your eyes. Using circular finger movements, exfoliate your face. Pay extra attention to the nose area for a deep cleanse, and use lighter pressure on the cheeks. Next, gently exfoliate your neck and décolleté. Rinse the exfoliant off with warm water. Residues can also be gently wiped away with a damp cloth or washcloth. Apply a serum and/or cream to your face, neck, and décolleté for optimal care.